Position Overview

Messe Frankfurt (MF), one of the world’s largest trade show, congress, and event organizers, is seeking an experienced Marketing Specialist to creatively, rethink and invigorate the marketing approach for its Technical & Technology shows.

The Marketing Specialist will join the Atlanta-based team at Messe Frankfurt, Inc. This position is accountable for managing the creation and implementation of the overall marketing plan to ultimately achieve increase qualified visitor attendance goals and brand awareness. Additionally, responsible for uncovering marketing channels and ensuring execution of marketing for live and/or digital events.

The ideal candidate can demonstrate proficiency and ingenuity relevant to B2B trade show marketing and promotion practices. An ability to cultivate strong, positive relationships, work effectively in a collaborative team environment, and possess superior speaking, writing, and editing skills.

Education

Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and experience.

Qualifications & Work Experience

• Minimum 3 - 5 years of demonstrated experience with management of B2B print, digital, and social marketing campaigns.
• Demonstrated copywriting skills, including press releases.
• Experience in trade shows or a technical-related industry is a plus.
• Demonstrated knowledge of marketing software, marketing intelligence, and automation, including skills related to data collection, analytics, branding, tracking, social and digital media marketing, content distribution, search engine optimization, and email marketing.
• Expert knowledge of current marketing trends, multimedia, and social media platforms.

Essential Duties and Responsibilities

• Collectively work with Graphic Designer and Marketing Director on design concept, messaging and overall look for each show - which includes the design, layout, and messaging, production and distribution of all promotional literature (printed and electronic) – including, but not limited to the show directory, onsite signage, mailers, digital advertisements, surveys, sales material, websites, seminar schedules, and post-show activities.
• Research and analyze trends to develop a marketing campaign and incentives that identify and effectively promote the shows to its targeted audience.
• Stay knowledgeable of changes in the industry and be able to identify potential areas of growth within the market.
• Copywriting for integrated marketing promotions, including e-mail and direct mail; distribution of marketing materials, including traditional and digital brochures, flyers; copywriting for email blasts, telemarketing, and automated voice mail scripts, and websites; development of promotional videos, brand engagement campaigns, with an ultimate goal of driving attendee acquisition.
• Work with the international brand team in Frankfurt and other subsidiaries to align messaging
• Manage and develop relationships with resource partners
• Provide and review text, images, and data for website development
• Work with the digital team to maintain a clean, attractive, and updated website
• Develop and preserve relationships with all key press and associations in the industry
• Analyze survey data to use in promotional literature for future events
• Ensure the show production schedule is accurate and current in reference to marketing responsibilities
• Provide regularly, a review of current marketing programs to include constructive and proactive approaches to enhance existing methodology
• Seek out and provide new resources and technologies to enhance and increase all marketing vehicle performances
• Increase social media following and engagement on all platforms

Knowledge and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed here are representative of the knowledge, skill, and ability required. Under the American Disabilities Act (ADA), reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to be present in the office
• Ability to travel domestically and internationally up to 10% of the year
• Ability to pass a background check and drug screening test

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work long hours on-site at shows
• Ability to sit, stand, walk, and travel up/down stairs, crouch, stoop, and reach
• Ability to lift up to 25 lbs.

Work Environment

The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Basic office environment
• Trade show environment

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

Purpose of Position

The Operations Coordinator provides project management and coordination for trade shows, pavilions, and events. This includes budgeting, communications, internal and external collaboration, scheduling, coordinating services, booth production, arranging temporary staffing services, décor, catering, and other projects as directed.

Position Summary / General Description

The Operations Coordinator will be a crucial member of our team working with internal stakeholders and outside vendors (domestic and international) to ensure our trade shows exceed expectations. 

The individual will maintain the operational portion of the trade show process and communicate with all parties from design concept to delivery, coordinating all production activities and assuring quality and timeliness.

Acts as liaison to the general service provider and ensures quality standards and contractual obligations are adhered to. Additionally, the operations coordinator reports and updates the Operations Director on any issues.

Essential Duties and Responsibilities

• Create Request for Proposals (RFP) and negotiate costs with vendors
• Develop a vendor selection for all aspects of our show operations, including staffing, security, general service contractor, A/V, and venue
• Review and negotiate estimates
• Take ownership of the entire project, including the operations portion of the production schedules, and vendor selection (quality, delivery, execution, and deadlines)
• Manage the operations portion of the production schedule
• Adhere to the assigned budget for show operations & report updates, and forecasts as requested by the Operations Director
• Oversee the production processes, constantly communicate with the internal show team, and ensure that needs are being met
• Collaborate with the internal teams and external partners on strategy, while considering expectations, timeline, budget, and ease of implementation
• Ensuring effective communication of timelines, deadlines, deliverables, and pertinent details
• Work with the show team to ensure workflow is monitored and assessed, and resources are effectively allocated and utilized
• Assist in gathering/reporting data for forecasting purposes
• Maintain BOE’s, Room Sets, and other onsite items

Operations Area

• Negotiate vendor and venue agreements as assigned.
• Assist in the management of major contractor vendors as assigned.
• Assist in future date and venue research, procurement, and tracking as assigned.
• Execute the strategy laid out by the Show Manager/Show Director/VP for the onsite registration process and traffic flow.
• Coordinate all activities that guarantee the safety of materials and assembly staff during the exhibition and the disassembly.
• Monitor the production and setup of directional signage for the different areas inside and outside the exhibition.
• Design, coordinate, and/or supervise the creation of general infrastructure to carry out events such as Assembly, disassembly, conference rooms, committee lounge, inauguration, and information modules, among others.
• Select and coordinate the suppliers to provide the services of hostesses, meals, logistics, audio and video, ornamental plants, and energy.

Desired Qualifications & Experience

• Strong negotiation skills
• Experience managing budgets and cost management skills
• Demonstrable experience in achieving the company’s goal with cost-efficiency
• The ability to work independently and in a team environment
• Strong presentation, organizational, and planning skills
• Excellent English verbal and written communication skills.
• Must be a motivated and energetic self-starter
• Ability to work in a fast-paced, results-oriented environment
• Travel is required, sometimes on weekends

Knowledge and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed here are representative of the knowledge, skill, and ability required. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to be present in the office
• Ability to travel
• Ability to pass a background check and drug screening test

Education Qualifications and Work Experience

• Minimum of 4 years of college or equivalent experience
• Minimum of 3 years of trade show, exhibition, events, production, or related experience
• Minimum of 3 years of management experience

Basic Qualifications

• Knowledge of exhibition operations and procedures
• PC skills: Proficiency in Microsoft Office Suite
• Familiarity with Smartsheet and SalesLogix is desired
• Organizational and time management skills
• Proven ability to multitask, manage multiple priorities, and meet deadlines
• Strong customer relations and client support skills
• Travel required, ability to work a flexible and demanding schedule

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to work long hours on-site at shows.
• Ability to sit, stand, walk, and travel up and down stairs, crouch, stoop, and reach.
• Ability to lift up to 50 lbs.

Work Environment

The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Basic office environment
• Basic trade show environment

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

About The Job

Join Messe Frankfurt as a Sales Associate – Drive Growth in Global Trade Shows!

Messe Frankfurt is one of the world’s leading trade fair, congress, and event organizers, hosting cutting-edge trade shows that bring together industry giants and emerging brands. We are at the forefront of connecting global businesses, and we are looking for a results-driven, sales-oriented professional to join our team as a Sales Associate.

Do you have a passion for sales and market research? Are you eager to expand Messe Frankfurt’s global footprint and help top-tier companies grow by showcasing their products in our prestigious trade shows? If you thrive in a dynamic environment and are driven to achieve sales goals, this is the opportunity for you!

What You'll Do:

Support the Show Manager to grow exhibitor sales and deliver an exceptional exhibitor experience across Messe Frankfurt trade shows. You’ll own sales administration, prospecting, exhibitor communications, and onsite coordination—keeping operations running smoothly and exhibitors delighted. Your key responsibilities will include:

• Help execute sales campaigns and support the Show Manager on customer outreach and account management.
• Prospect, qualify, cold-call, and convert new US exhibitor leads.
• Maintain and update sales databases, floor plans, timelines, and reports.
• Process purchase orders, invoices, confirmations, catalogue orders and ancillary service requests (SAP experience beneficial).
• Coordinate exhibitor services and handle requests or issues before, during, and after events.
• Support creative revenue ideas beyond booth sales (sponsorships, activations).
• Coordinate promotional material distribution with Frankfurt and brand managers.
• Train and supervise temporary/on-site staff as needed.
• Contribute to daily record-keeping, communications, and show positioning.

What We're Looking For:

• Proven Sales Success: A track record of at least 2-3 years in sales, ideally within the trade show, events, or B2B sectors. Familiarity with the exhibition or event industry is a plus.
• Research and Analytical Skills: Strong ability to gather and analyze market data to inform sales strategies and identify untapped opportunities.
• Exceptional Relationship Building: Proven experience in managing and cultivating relationships with domestic and international clients, with the ability to understand their business needs and offer tailored solutions.
• Results-Driven: A passion for sales and a proven ability to meet and exceed targets. You’re motivated by growth and have a keen understanding of how to drive revenue through strategic sales efforts.
• Creative and Innovative Thinker: Able to think outside the box and approach challenges with fresh, innovative ideas to enhance the sales process and exhibitor experience.

What’s In It For You:

• Impactful, collaborative sales environment with visible results.
  
• International Travel possible
• PTO: 20 days/year, increasing by 1 day per year up to 30 days.
• 12 paid holidays (separate from PTO).
• Medical, dental, and vision coverage.
• 401(k) retirement plan.
• Health club subsidy

Desired Qualifications & Experience

• BA or higher.
• Excellent written and verbal communication.
• Proactive, innovative self-starter with strong follow-through.
• Ability to build collaborative relationships with exhibitors and internal teams.
• Proficiency in MS Office; familiarity with contact-management systems.
• Trade show or events experience is a plus.

Knowledge and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed here are representative of the knowledge, skill and ability required. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to be present in the office.
• Ability to travel is required-domestic and international.
• Ability to pass a background check and drug screening test

Education Qualifications and Work Experience

• Bachelor’s degree or equivalent work experience
• PC skills: Proficiency in Microsoft Office Suite, familiarity with Smartsheet and SAP desired
• Organizational and time management skills
• Proven ability to multi-task, manage multiple priorities, and meet deadlines.
• Strong customer relations and client support skills
• Travel required, ability to work a flexible and demanding schedule

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to work long hours on-site at shows.
• Ability to sit, stand, walk, and travel up and down stairs, crouch, stoop, and reach.
• Ability to lift up to 50 lbs.

Work Environment

The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Basic office environment
• Basic trade show environment

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.