Position Overview

Messe Frankfurt (MF), one of the world’s largest trade show, congress, and event organizers, is seeking an experienced Marketing Specialist to creatively, rethink and invigorate the marketing approach for its Technical & Technology shows.

The Marketing Specialist will join the Atlanta-based team at Messe Frankfurt, Inc. This position is accountable for managing the creation and implementation of the overall marketing plan to ultimately achieve increase qualified visitor attendance goals and brand awareness. Additionally, responsible for uncovering marketing channels and ensuring execution of marketing for live and/or digital events.

The ideal candidate can demonstrate proficiency and ingenuity relevant to B2B trade show marketing and promotion practices. An ability to cultivate strong, positive relationships, work effectively in a collaborative team environment, and possess superior speaking, writing, and editing skills.

Education

Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and experience.

Qualifications & Work Experience

• Minimum 3 - 5 years of demonstrated experience with management of B2B print, digital, and social marketing campaigns.
• Demonstrated copywriting skills, including press releases.
• Experience in trade shows or a technical-related industry is a plus.
• Demonstrated knowledge of marketing software, marketing intelligence, and automation, including skills related to data collection, analytics, branding, tracking, social and digital media marketing, content distribution, search engine optimization, and email marketing.
• Expert knowledge of current marketing trends, multimedia, and social media platforms.

Essential Duties and Responsibilities

• Collectively work with Graphic Designer and Marketing Director on design concept, messaging and overall look for each show - which includes the design, layout, and messaging, production and distribution of all promotional literature (printed and electronic) – including, but not limited to the show directory, onsite signage, mailers, digital advertisements, surveys, sales material, websites, seminar schedules, and post-show activities.
• Research and analyze trends to develop a marketing campaign and incentives that identify and effectively promote the shows to its targeted audience.
• Stay knowledgeable of changes in the industry and be able to identify potential areas of growth within the market.
• Copywriting for integrated marketing promotions, including e-mail and direct mail; distribution of marketing materials, including traditional and digital brochures, flyers; copywriting for email blasts, telemarketing, and automated voice mail scripts, and websites; development of promotional videos, brand engagement campaigns, with an ultimate goal of driving attendee acquisition.
• Work with the international brand team in Frankfurt and other subsidiaries to align messaging
• Manage and develop relationships with resource partners
• Provide and review text, images, and data for website development
• Work with the digital team to maintain a clean, attractive, and updated website
• Develop and preserve relationships with all key press and associations in the industry
• Analyze survey data to use in promotional literature for future events
• Ensure the show production schedule is accurate and current in reference to marketing responsibilities
• Provide regularly, a review of current marketing programs to include constructive and proactive approaches to enhance existing methodology
• Seek out and provide new resources and technologies to enhance and increase all marketing vehicle performances
• Increase social media following and engagement on all platforms

Knowledge and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed here are representative of the knowledge, skill, and ability required. Under the American Disabilities Act (ADA), reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to be present in the office
• Ability to travel domestically and internationally up to 10% of the year
• Ability to pass a background check and drug screening test

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work long hours on-site at shows
• Ability to sit, stand, walk, and travel up/down stairs, crouch, stoop, and reach
• Ability to lift up to 25 lbs.

Work Environment

The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Basic office environment
• Trade show environment

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

Position Purpose

We are seeking an experienced, detail-oriented Senior Accountant / Financial Analyst to join our growing organization. In this position, you will handle general accounting tasks, verify and analyze financial records and transactions, and assist in the reporting duties. You must have a keen attention to detail, accounts reconciliation expertise, experience with financial statements, general ledger, and financial reports, with a high awareness of deadlines and a sense of urgency.

Essential Duties and Responsibilities

• Provides financial information by maintaining and reconciling accounts; preparing reports
• Generate and analyze monthly and periodic “MS Dynamics Great Plains” Financial Reports
• Maintains the accuracy of financial records for multiple entities by analyzing balance sheets, P&Ls, and general ledger accounts
• Handles monthly bank reconciliations functions
• Update reporting and budgeting financial programs with quarterly results information
• Liaison with U.S. and Canadian Tax preparers/authorities
• Handles monthly and quarterly Inter-Companies accounts reconciliations by gathering, entering, and balancing information
• Prepare and enter journal entries to ensure producing accurate and timely financial statements
• Analyze and reconcile general ledger accounts and book-correcting entries
• Provide analysis and supporting details to Management as needed,
• Maintain show-closings process and reconcile shows’ results with sales teams,
• Handle Revenue Recognition, Deferred Expenses, Deferred Revenue calculations and entries,
• Post monthly exchange rate and conversions and calculate F/X gain or loss,
• Support in the budget and LTP process,
• Provide supporting details for the annual audit as needed,
• Maintain and reconcile accrual accounts and prepaid accounts,
• Process credit notes and sales voids for two entities as needed,
• Participate and handle other projects as requested by the CFO.

Knowledge and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed here are representative of the knowledge, skill, and ability required. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to be present in the office
• Ability to pass a background check and drug screening test

Education

• College degree with a major in Accounting/Finance

Qualifications & Work Experience

• Strong knowledge/experience of accounting principles and practices
• Technical accounting skill using MS Dynamics – Great Plains
• Four (4) plus years of relevant experience required
• Proficiency in relevant accounting software, Microsoft Dynamics GP, and Microsoft Office.
• Sense of urgency
• Attention to detail
• Planning and organizing
• Good Communication skills, both written and verbal
• Team player comfortable in a supporting role
• Problem-solving skills
• Takes initiative
• Ability to prioritize and schedule workload to meet fixed deadlines with a sense of urgency

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job.  Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to sit, stand, walk, and travel up and down stairs, crouch, stoop, and reach.
• Ability to lift up to 25 lbs.

Work Environment

The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Basic office environment

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Messe Frankfurt, Inc. reserves the right to modify this job description at any time.