Job Summary

The Conference & Program Specialist is responsible for the strategic development, planning, and execution of high-quality, profitable conferences, special events, educational programming, and industry community engagement for technical trade shows. This role is a key driver for enhancing the show's value proposition for both visitors and exhibitors.

Key Responsibilities and Essential Duties

1. Conference and Feature Area Strategy & Execution

• Strategy & Profitability: Create and deliver profitable, high-impact conferences, special events, show floor experiences, training sessions, and educational programs that enhance visitor and exhibitor value.
• Content Development: Design and deploy a compelling Call for Papers process to identify and secure industry-leading speakers and content.
• Stakeholder Management: Establish, manage, and engage Advisory Council(s) for each show to ensure program relevance and industry alignment.
• Program Management: Develop comprehensive education outlines, set key deadlines, manage timelines, and ensure all program deliverables meet MFI standards.
• Speaker Coordination: Select, confirm, and manage all speakers and/or collaborative partners, handling all necessary communications.
• Marketing Collateral: Generate engaging session titles and descriptions, and collect all marketing-required assets (e.g., photos, bios) for promotional use.
• Logistics & Operations: Coordinate speaker/Advisory Council travel and registration details with the Operations Manager. Manage all program logistics, including room sets, AV requirements, and food and beverage needs.
• Collaboration: Work closely with the Show Manager/Director to align program concepts with the overall show strategy and attendee experience.
• Evaluation & Improvement: Conduct thorough evaluations of all programs and feature areas, utilizing results to inform and elevate future plans.
• Innovation: Continually strive for creative ways to elevate the conferences and programs at all technical-based shows.
• Off-Year Programming: Develop independent educational opportunities (e.g., webinars, training) in the opposite year of the shows to maintain industry exposure.

2. Industry Awards and VIP Experiences

• Awards Management: Manage the Industry Awards programs from initiation through execution and promotion.
• VIP Experience: Manage the VIP Lounge Experience, ensuring a high-value networking and hospitality environment (if applicable).

3. Marketing, Communications, & Community Cultivation

• Promotion Collaboration: Provide the PR & Marketing Manager with complete program schedules, feature area details, and content for all signage, social media, print, and digital marketing materials.
• Registration Management: Collaborate with the PR & Marketing Manager and the contracted registration company to ensure a comprehensive and smoothly executed registration process.
• Community Roadmap: Develop and execute a community communication roadmap aimed at producing an increased industry following for both the show and its educational programming.
• Content Repurposing: Convert session content into high-impact community engagement via social media and other media platforms to generate involvement from targeted industry sectors.
• Content Collaboration: Partner with the Content Specialist to generate compelling copy that elevates community platforms and engagement.
• Relationship Building: Cultivate strong, lasting relationships with key individuals and organizations within the industries served.

Qualifications & Work Experience

Education

• Bachelor's Degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.

Required Skills & Work Experience

• Minimum of 4+ years of professional conference management experience, preferably within a B2B or technical trade show environment.
• Expert knowledge of current conference management trends, best practices, and technology.
• Goal-oriented, flexible, and capable of demonstrating creativity and calm under pressure while managing multiple simultaneous projects.
• Exceptional communication (written and verbal) and presentation skills.
• Demonstrated strong leadership and the ability to effectively motivate and manage industry volunteers/Advisory Councils.
• Superior planning, research, and organizational skills are essential.
• Ability to cultivate strong, positive relationships and thrive in a collaborative team environment.
• Previous experience in the trade show or a technical/technology-related industry is a significant plus.

Additional Requirements

• Ability to travel is required - domestic and international.
• Ability to be present in the office.
• Ability to work long hours on-site during shows, which may include prolonged standing, walking, and physical setup/teardown.
• Ability to sit, stand, walk, travel up and down stairs, crouch, stoop, and reach.
• Ability to lift up to 25 lbs.
• Ability to pass a background check and drug screening test

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job.  Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position.  They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.  Messe Frankfurt, Inc. reserves the right to modify this job description at any time.

Job Summary

The Digital Marketing Specialist is a hands-on role responsible for driving digital growth and performance across key channels. This position manages the end-to-end strategy, execution, and optimization of paid media, Search Engine Optimization (SEO), website presence, and comprehensive data analytics. A crucial part of this role involves ensuring budget control by meticulously managing purchase orders (POs) and providing actionable insights to guide the overall marketing strategy.

Key Responsibilities and Essential Duties

1.  Paid Media Strategy & Management

• Campaign Execution & Optimization: Strategically plan, launch, and continuously optimize paid search and display campaigns across platforms including Google Ads, retargeting networks (e.g., Geofencing), and niche platforms like Feathr. Focus on maximizing ROI, CPL, and conversion rates.
• Negotiation & Procurement: Lead all negotiations with media vendors and manage the paid media budget efficiently.
• Financial & Budget Oversight: Coordinate the timely generation, processing, and tracking of Purchase Orders (POs) for all digital marketing expenditures, ensuring accurate budget reconciliation.

2.  Website Management & SEO

• Content & Technical Maintenance: Execute timely website updates, ensuring content accuracy, relevance, and an optimal user experience (UX).
• Search Engine Optimization (SEO): Develop and implement comprehensive on-page and technical SEO strategies to improve organic search visibility, drive qualified traffic, and enhance search engine rankings.

3.  Analytics, Reporting, and Insights

• Performance Tracking: Track, measure, and analyze performance data for all digital initiatives, including paid media, website traffic, social media engagement, and email campaigns.
• Strategic Reporting: Prepare and deliver weekly performance updates to stakeholders, focusing on key metrics, trends, and the status of ongoing campaigns.
• Actionable Insights: Translate complex data into clear, strategic recommendations for campaign adjustments and future marketing investment, including comprehensive post-event and post-show analytics breakdowns.

4.  Cross-Functional Collaboration & Compliance

• Paid Social Partnership: Collaborate closely with the Marketing Coordinator to provide analytical insights and data-driven recommendations for the strategy and execution of paid social media campaigns.
• Brand & Regulatory Compliance: Ensure all digital communications (website, ads, email) strictly adhere to corporate brand guidelines and relevant email/data privacy regulations.
• Continuous Improvement: Proactively research and integrate digital marketing best practices into workflows, optimizing analytics setups and internal reporting processes.

5.  Event Marketing Support

• Integrated Support: Provide comprehensive digital marketing support (e.g., website updates, ad monitoring, reporting) for events before, during, and after their occurrence, ensuring messaging consistency and brand compliance throughout the lifecycle.

Qualifications & Work Experience

• Bachelor’s degree or equivalent work experience.
• Proven experience managing and optimizing Google Ads campaigns (Search & Display).
• Strong understanding of SEO best practices and technical implementation.
• Proficiency with web analytics tools (e.g., Google Analytics)
• Ability to travel is required - domestic and international.
• Ability to be present in the office
• Ability to pass a background check and drug screening test

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Physical Demands: Ability to work extended hours during show periods, sit, stand, walk, travel, and lift up to 25 lbs.
• Work Environment: Basic office environment; frequent travel and work within active trade show and event environments.

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Messe Frankfurt, Inc. reserves the right to modify this job description at any time.

Job Summary

The Marketing Manager is responsible for developing, executing, and overseeing comprehensive marketing plans designed to significantly increase qualified visitor attendance and enhance brand awareness for our live and digital events.

This position involves high-level strategic planning, hands-on campaign execution, team leadership, and collaboration with global brand teams. The Manager will be accountable for identifying and exploiting new marketing channels while ensuring flawless execution across all platforms.

Key Responsibilities and Essential Duties

1. Strategy, Leadership & Planning

• Lead the Marketing Team: Manage, mentor, and develop the Media Planner and Marketing Specialists and Graphic Designers, fostering a collaborative, high-performance, and results-driven environment.
• Strategic Campaign Development: Research market trends, analyze competitive landscapes, and utilize data to develop cutting-edge, integrated marketing campaigns and incentive programs that effectively target and acquire attendees.
• Budget & Resource Management: Oversee the efficient allocation of marketing resources, including the Media Planner's function, across print, digital, and social channels to maximize ROI.
• Global Alignment: Collaborate closely with the international brand team in Frankfurt and other subsidiaries to ensure consistency in messaging, brand standards, and strategic objectives.

2. Content, Messaging & Brand Execution

• Creative Direction & Messaging: Work collaboratively with the Graphic Designer and Marketing Director to collectively define the design concept, overall look, and core messaging for each event.
• High-Impact Copywriting: Lead the development of compelling, integrated marketing copy across all vehicles, including press releases, email blasts, direct mail, automated scripts, promotional videos, and brand engagement campaigns.
• Material Production: Oversee the design, layout, production, and distribution of all promotional literature (print and electronic), including show directories, onsite signage, digital advertisements, sales materials, and post-show communications.
• Digital Presence & SEO: Provide and review all text, images, and data for website development; work with the digital team to ensure the website is clean, attractive, updated, and optimized (SEO) for search performance.

3. Performance Analysis & Stakeholder Relations

• Performance Analysis: Regularly review current marketing programs, analyze campaign results (data collection, tracking, analytics), and provide constructive, proactive recommendations to enhance methodology and achieve KPIs.
• Partnership Management: Develop and maintain strong, positive relationships with resource partners, industry key press, and relevant associations to maximize promotional exposure.
• Social & Digital Growth: Drive significant growth in social media following and engagement across all relevant platforms.
• Project Management: Ensure the show production schedule is accurate and current in reference to all marketing responsibilities.

4. Attendee, Exhibitor & Data Management

• Registration Funnel Optimization: Work closely with the Registration team to define and optimize the registration process, ensuring a seamless user experience and the effective collection of attendee demographic details critical for segmentation and reporting.
• Exhibitor Marketing Support: Develop and implement dedicated marketing programs and toolkits to assist exhibitors with their promotion and drive maximum traffic to their booths.
• Surveys and Feedback: Design, execute, and analyze pre-show, onsite, and post-show surveys to gather market intelligence, measure satisfaction, and collect data for promotional literature for future events.
• Performance Analysis: Regularly review current marketing programs, analyze campaign results (data collection, tracking, analytics), including lead generation and conversion ratios, and provide constructive, proactive recommendations to enhance methodology and achieve KPIs.

5. Stakeholder Relations

• Partnership Management: Develop and maintain strong, positive relationships with resource partners, industry key press, and relevant associations to maximize promotional exposure.
• Social & Digital Growth: Drive significant growth in social media following and engagement across all relevant platforms.
• Project Management: Ensure the show production schedule is accurate and current in reference to all marketing responsibilities.

Qualifications & Work Experience

Education

• Bachelor's Degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.

Required Skills & Work Experience

• Minimum 3 - 5 years of demonstrated experience managing B2B print, digital, and social marketing campaigns.
• Proven ability to manage and develop a team of direct reports.
• Exceptional demonstrated copywriting, editing, and verbal communication skills.
• Expert knowledge of current marketing trends, multimedia, and social media platforms.
• Demonstrated proficiency with marketing software, intelligence, and automation tools, including skills related to data analytics, branding, tracking, content distribution, SEO, and email marketing.
• Ability to cultivate strong, positive relationships and thrive in a collaborative team environment.
• Previous experience in the trade show or a technical/technology-related industry is a significant plus.

Additional Requirements

• Ability to travel is required - domestic and international.
• Ability to be present in the office
• Ability to work long hours on-site at shows.
• Ability to pass a background check and drug screening test

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job.  Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position.  They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.  Messe Frankfurt, Inc. reserves the right to modify this job description at any time.

Position Overview

Messe Frankfurt (MF), one of the world’s largest trade show, congress, and event organizers, is seeking an experienced Marketing Specialist to creatively, rethink and invigorate the marketing approach for its Technical & Technology shows.

The Marketing Specialist will join the Atlanta-based team at Messe Frankfurt, Inc. This position is accountable for managing the creation and implementation of the overall marketing plan to ultimately achieve increase qualified visitor attendance goals and brand awareness. Additionally, responsible for uncovering marketing channels and ensuring execution of marketing for live and/or digital events.

The ideal candidate can demonstrate proficiency and ingenuity relevant to B2B trade show marketing and promotion practices. An ability to cultivate strong, positive relationships, work effectively in a collaborative team environment, and possess superior speaking, writing, and editing skills.

Education

Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and experience.

Qualifications & Work Experience

• Minimum 3 - 5 years of demonstrated experience with management of B2B print, digital, and social marketing campaigns.
• Demonstrated copywriting skills, including press releases.
• Experience in trade shows or a technical-related industry is a plus.
• Demonstrated knowledge of marketing software, marketing intelligence, and automation, including skills related to data collection, analytics, branding, tracking, social and digital media marketing, content distribution, search engine optimization, and email marketing.
• Expert knowledge of current marketing trends, multimedia, and social media platforms.

Essential Duties and Responsibilities

• Collectively work with Graphic Designer and Marketing Director on design concept, messaging and overall look for each show - which includes the design, layout, and messaging, production and distribution of all promotional literature (printed and electronic) – including, but not limited to the show directory, onsite signage, mailers, digital advertisements, surveys, sales material, websites, seminar schedules, and post-show activities.
• Research and analyze trends to develop a marketing campaign and incentives that identify and effectively promote the shows to its targeted audience.
• Stay knowledgeable of changes in the industry and be able to identify potential areas of growth within the market.
• Copywriting for integrated marketing promotions, including e-mail and direct mail; distribution of marketing materials, including traditional and digital brochures, flyers; copywriting for email blasts, telemarketing, and automated voice mail scripts, and websites; development of promotional videos, brand engagement campaigns, with an ultimate goal of driving attendee acquisition.
• Work with the international brand team in Frankfurt and other subsidiaries to align messaging
• Manage and develop relationships with resource partners
• Provide and review text, images, and data for website development
• Work with the digital team to maintain a clean, attractive, and updated website
• Develop and preserve relationships with all key press and associations in the industry
• Analyze survey data to use in promotional literature for future events
• Ensure the show production schedule is accurate and current in reference to marketing responsibilities
• Provide regularly, a review of current marketing programs to include constructive and proactive approaches to enhance existing methodology
• Seek out and provide new resources and technologies to enhance and increase all marketing vehicle performances
• Increase social media following and engagement on all platforms

Knowledge and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed here are representative of the knowledge, skill, and ability required. Under the American Disabilities Act (ADA), reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to be present in the office
• Ability to travel domestically and internationally up to 10% of the year
• Ability to pass a background check and drug screening test

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work long hours on-site at shows
• Ability to sit, stand, walk, and travel up/down stairs, crouch, stoop, and reach
• Ability to lift up to 25 lbs.

Work Environment

The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Basic office environment
• Trade show environment

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

Position Purpose

We are seeking an experienced, detail-oriented Senior Accountant / Financial Analyst to join our growing organization. In this position, you will handle general accounting tasks, verify and analyze financial records and transactions, and assist in the reporting duties. You must have a keen attention to detail, accounts reconciliation expertise, experience with financial statements, general ledger, and financial reports, with a high awareness of deadlines and a sense of urgency.

Essential Duties and Responsibilities

• Provides financial information by maintaining and reconciling accounts; preparing reports
• Generate and analyze monthly and periodic “MS Dynamics Great Plains” Financial Reports
• Maintains the accuracy of financial records for multiple entities by analyzing balance sheets, P&Ls, and general ledger accounts
• Handles monthly bank reconciliations functions
• Update reporting and budgeting financial programs with quarterly results information
• Liaison with U.S. and Canadian Tax preparers/authorities
• Handles monthly and quarterly Inter-Companies accounts reconciliations by gathering, entering, and balancing information
• Prepare and enter journal entries to ensure producing accurate and timely financial statements
• Analyze and reconcile general ledger accounts and book-correcting entries
• Provide analysis and supporting details to Management as needed,
• Maintain show-closings process and reconcile shows’ results with sales teams,
• Handle Revenue Recognition, Deferred Expenses, Deferred Revenue calculations and entries,
• Post monthly exchange rate and conversions and calculate F/X gain or loss,
• Support in the budget and LTP process,
• Provide supporting details for the annual audit as needed,
• Maintain and reconcile accrual accounts and prepaid accounts,
• Process credit notes and sales voids for two entities as needed,
• Participate and handle other projects as requested by the CFO.

Knowledge and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed here are representative of the knowledge, skill, and ability required. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to be present in the office
• Ability to pass a background check and drug screening test

Education

• College degree with a major in Accounting/Finance

Qualifications & Work Experience

• Strong knowledge/experience of accounting principles and practices
• Technical accounting skill using MS Dynamics – Great Plains
• Four (4) plus years of relevant experience required
• Proficiency in relevant accounting software, Microsoft Dynamics GP, and Microsoft Office.
• Sense of urgency
• Attention to detail
• Planning and organizing
• Good Communication skills, both written and verbal
• Team player comfortable in a supporting role
• Problem-solving skills
• Takes initiative
• Ability to prioritize and schedule workload to meet fixed deadlines with a sense of urgency

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job.  Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to sit, stand, walk, and travel up and down stairs, crouch, stoop, and reach.
• Ability to lift up to 25 lbs.

Work Environment

The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Basic office environment

The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Messe Frankfurt, Inc. reserves the right to modify this job description at any time.

Position Purpose

We are seeking an experienced, detail-oriented staff accountant to join our growing organization. In this position, you will handle all A/R accounting duties for multiple entities within the group, verifying financial records and transactions. You must have a keen attention to detail and an awareness for sense of urgency to meet deadlines. You’ll maintain A/R account balances, sub-ledgers, and some financial reports.

Essential Duties and Responsibilities

• Provides A/R financial information by maintaining and reconciling accounts; preparing reports
• Generate customer invoices for two entities and analyze monthly and periodic “MS Dynamics Great Plains” Reports
• Process, verify, and apply customers' payments to open invoices daily for the different entities that above, and reconcile A/P sub-ledger to the general ledger
• Reconcile accounts receivable sub-ledger balances monthly with the Sales module for open invoices and payments received
• Handle Authorise.net accounts set up as directed
• Periodically review PayPal and Authorize.net accounts to apply payments to customers' open invoices
• Provide analysis and supporting details to Management as needed.
• Post the monthly exchange rate and conversions to the monthly transaction
• Support in the budget and LTP process
• Provide supporting details for the annual audit as needed
• Handle some administrative duties
• Participate in and handle other projects, as requested by the CFO

Knowledge and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed here are representative of the knowledge, skill, and ability required. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to be present in the office
• Ability to pass a background check and drug screening test

Education

• College degree with a Major in Accounting/Finance

Qualifications & Work Experience

• Strong knowledge/experience of accounting principles and practices
• Technical Accounts Receivable accounting skill
• Four (4) plus years of relevant experience required
• Proficiency in relevant accounting software, Microsoft Dynamics GP, and Microsoft Office
• Working knowledge of SAP is a plus
• Attention to detail
• Planning and organizing
• Good Communication skills, both written and verbal
• Team player comfortable in a supporting role
• Problem-solving skills
• Ability to prioritize and schedule workload to meet fixed deadlines with a sense of urgency.
• Spanish-speaking is a plus.

Physical Demands

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of his/her job.  Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to sit, stand, walk, and travel up and down stairs, crouch, stoop, and reach.
• Ability to lift up to 25 lbs.

Work Environment

The work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Basic office environment