In today's fast-paced trade show landscape, harnessing the power of social media is essential for exhibitors looking to maximize their impact. Whether it's fostering professional connections or providing real-time updates to engage with attendees, social media offers a multitude of opportunities. To ensure you're making the most of your presence, consider these five key tips for effectively leveraging social media as an exhibitor.
1. Ensure that your official company account follows the show on all its social media channels, and encourage your on-site team to do the same. Organizers frequently share vital information such as show education, special features, and pre-show checklists, which can benefit your entire team and optimize your participation as an exhibitor.
2. Use the show's hashtag whenever you post anything on social media platforms like LinkedIn, Facebook, and Instagram. Hashtags expand the reach of your posts beyond your connections, increasing your visibility to a broader audience. They also help users find content related to their interests, making your posts more targeted and engaging.
3. Before the show, ensure to post on LinkedIn, Facebook, and Instagram—or all three channels—that you will be exhibiting. Include your booth number and details about the products you'll showcase or demonstrate. Begin sharing stories from booth setup day until the last day to continuously build excitement around your product launches or innovations. This approach not only entices people to visit your booth but also reminds them to follow your posts for updates.
4. Ensure to tag the show’s official LinkedIn account so that the organizers can repost your content. Many attendees are already following the show pages, making this an excellent way to introduce yourself before the show even begins!
5. While at the show, post pictures of your booth and products that are on "LIVE SHOWCASE" to give your followers something tangible to associate with you, such as what they can see or where they can find you at the show.
Moreover, ensure to reply and engage when someone posts about you on LinkedIn, Instagram, or Facebook, especially if they do so during the exhibition. These small steps go a long way in building connections!