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Your USA Resource to Messe Frankfurt Beautyworld Events

Welcome to your fast facts page to participating in the most important global event for the beauty, spa, and wellness industries.  Keep reading for detailed information on the options available for exhibiting, visiting, travel, and more.

Ready to Exhibit

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The decision is made – BEAUTYWORLD MIDDLE EAST is THE event to help you accomplish your business goals.  Now what?  Whether you are booking space in an individual booth or interested in having space in the USA Pavilion, the initial process is very similar.

An Individual Booth:

1.      Send the completed non-binding declaration of Intention to Exhibit.

2.      Your US sales team will then send you a booth proposal.

3.      If you are happy with your location, send us your confirmation.

Success!  We will remain in contact with you to assist you with the booth requirements, setup, and any other concerns that may arise. 

Be a part of the USA Pavilion

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Participating in the USA Pavilion offers a variety of benefits including a designated US contact to assist in the exhibition process from beginning to end.  Find out what’s included and how you can take advantage.


Ready to Join?

1.      Contact our US sales team to discuss the best location available for your business needs.

2.       We will send you the space agreement.

3.      Return the completed USA Pavilion Contract.

Success!  We will remain in contact with you to assist you with the booth requirements, setup and any other concerns that may arise.

Visitor Information

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From ticketing to the exhibition floor plans, mobile app information and more, the US Marketing team can assist in answering your questions to ensure a smooth experience while attending the event.

Travelling to Dubai

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We are excited to welcome you to Dubai, please visit this section to see and read everything you need on travel and accommodations during your stay.

Beautyworld Events across the Globe

All Beautyworld events are aimed at the operators and staff of beauty salons, hairdressing salons, nail studios, hotels, spas, the retail and wholesale trades, and students of professional beauty academies.


With five Beautyworld events, in Dubai, Tokyo, Osaka, Fukuoka, Nagoya, and Riyadh, exhibitors and visitors alike are well connected to make new business contacts and conclude valuable deals.

Visitors and Press Contact

Jasmine Ringgold

International Marketing & Media Specialist

Jasmine Ringgold

Exhibitors Contact

Nia Lewis

International Sales Manager

Nia Lewis

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