Get The Most Bang For Your Buck
Let’s face it: visiting a trade show can often be a pricey endeavor. Between flights, hotels, and registration fees, expenses can quickly add up. However, a trade show can also be one of the best investments for your business—there’s nothing quite like getting some face time with old and new contacts and vendors alike. To maximize your investment, do some research to see if any other industry trade shows are happening at the same time in the city (or even the venue!) you’re visiting. Why not take advantage of additional opportunities to connect with contacts in your industry while you’re in town?
Pre-Planning Is Key
Don't give in to the urge to wait until you arrive at your hotel or even the show floor to plan how you'll spend your valuable time. A few weeks prior, check the show’s website and note the official hours, special events, and seminar schedules. Then, allocate your time using a simple formula: 50% for exploring the show floor, 30% for education and planned special events, and 20% for unexpected networking opportunities.
Also, don’t forget to sign up for the show’s official email list and follow along on social media—this is where you'll find the most up-to-date information about exhibitors, seminars, and special events as it becomes available. Read more on our Top 5 Social Media Tips for Exhibitors.
Engage Before You Arrive
Why wait until you arrive to start making valuable new connections? Social media offers a great opportunity to engage with other attendees and exhibitors before hitting the show floor. Check out the show’s website and follow their key accounts to stay up-to-date on show happenings. Make a note of the show’s official hashtag and use it to join the conversation. If you have a list of key contacts or brands you’re hoping to connect with, seek them out on social media ahead of time or even send them an email to arrange an appointment during the show.
Get Ready To Network
We're all familiar with the basics: stock up on business cards, dress professionally, and be confident. But have you perfected your elevator pitch? Think ahead about how to succinctly explain what your business or brand offers. Start by writing a paragraph outlining your value proposition. Then, simplify it to just two or three sentences. Rehearse your delivery because making a great first impression is crucial for successful networking!
Don’t Forget To Follow Up
Networking efforts and new connections are only valuable if you follow up. After meeting new contacts or engaging in conversations with potential business partners, take a moment to jot down notes about your discussion and any next steps. You'll appreciate having this information when you sort through the business cards you've collected! Lastly, reconnect with key contacts in a timely manner—we recommend waiting no longer than one week after the show to reach out again.